Post by jorinaparvin147 on Feb 24, 2024 23:52:44 GMT -5
There is reason to believe there could be a little light at the end of what has turned out to be a very long, dark COVID-19 tunnel. New Zealand is starting to ease restrictions; the United Kingdom reports a general trend of decreasing infection; accelerated clinical trials of a vaccine are underway; and in some parts of Europe, people are starting to go out, seeing the light as some shops and schools gradually reopen. Lockdown has been a test for everyone, many of us have been trying to balance childcare and work, while others have been dealing with the stress and pain of having loved ones sick; Many businesses have been hit hard, particularly travel, hospitality and entertainment, while some commentators say the world may yet face the biggest recession since the Great Depression. Governments have taken unprecedented steps to support radical behavioral change overnight and create economic stimulus on a scale not seen since World War II, lockdown has also forced massive operational change and innovation across the board. businesses, from remote work and the adoption of online business models, to the rapid reconfiguration of manufacturing and retail to meet social distancing needs and urgent societal needs. But as we look forward from the perspective of social isolation, it is time for companies to reflect on what they have learned. It's clear that most people don't want to go back to the old ways of doing things.
So what changes should companies maintain? How should they evolve to build resilience to the major risks that remain on the horizon, such as future pandemics, economic disruptions, and the effects of climate change? How can society sustain behavioral changes that reduce carbon emissions and environmental impact, while balancing the needs of the economy? At Forum for the Future, they have worked for almost 25 years with business pioneers such as Unilever, M&S, Burberry to develop forward-thinking and truly sustainable business strategies. While the situation we face Job Function Email List is unprecedented and unique, the principles that can help maintain a trajectory toward a net positive economy remain unchanged. Below, Zoe Le Grand from Forum for the Future sets out 5 key points that businesses should consider when planning a greener future for the post-COVID-19 world. 5 key points to plan a greener future post COVID-19 1. Stay true to your purpose It's ironic how, under lockdown, people only buy what they need, and the economy is plummeting as a result. Many businesses have been challenged to consider what they do, and what their purpose is during this crisis. And some have used this purpose for social good. For example, Unilever, which aims to “help make sustainable living commonplace,” has provided advice on soap and handwashing to communities in need during the crisis. Therefore, consider why your business exists: What is it for? How does it meet human needs (practical needs like food or shelter, or emotional or social needs)? A strong business purpose forms the foundation of the inspiring change you want to create, that is relevant to your customers and that rings true to what your company stands for and your core capabilities.
By having a clear idea of why your organization exists, you can ensure that your strategy meets the needs of people emerging from the crisis. 2. Focus on connection Lockdown restrictions have challenged us to travel less and connect more virtually. This will have a massive impact on global carbon emissions. However, as social animals we need to connect. Therefore, as restrictions ease, and we settle for traveling less… How can we ensure we don't lose the connections we make when we meet face-to-face but which can be difficult to recreate virtually? One of the best things about working from home has been the opportunity to peek inside people's homes, and their lives outside of work. Seeing your colleagues, collaborators and peers as three-dimensional people with responsibilities outside of work: with children, with pets, with hobbies, this could lead to a more authentic relationship in which business and personal hopes and fears are shared. . It could also lay the foundation for a conversation about difficult topics such as climate change or the United Nations Sustainable Development Goals, which are rooted in people's values, and could help build the case for a more ambitious approach. 3. Realize how interconnected we are with nature and with each other This pandemic has shown how dependent we are on each other, as people reach out to the most vulnerable in their communities and deliver food to those who are self-isolating.